harmful, offensive, missleading ASA

ASA (advertising standards agency)

 Harmful - boo hoo 

 - Ads must not contain anything that's likely to encourage and condone anti social behavior

- ads, especially those adressing to or depicting a child, must not condone or encourage unsafe practice

- ads should be prepared with a sense of responsibility to consumers and to society psrticulr care should be made if kids are featured

- must not sexualise children

- should comply with the law and not incite breaking it

- must noyt cause fear or distress without justifiable reasons if it is it should not be exessive

- must not use shocking claims or images to attract attention

- make sure it is scheduled properly in compliance with the watershed

- age resticted products must not be aimed at children

 ads featuring sexual imagery must be careful to avoid harm and offence


Misleading 
- no advert should mislead, or be likely to mislead by inaccurcy, ambiguity, exxageration, ommission

- marketers must hold documantary evidence to prove all claims wether direct or implied that are capable of objective substaniation

-marketing communications must be obviously identifiable

Offensive 
- advertiments should contain anything that is likely to cause serious or widespread offence, especially on the grounds of religion, sex, race, sexual orientation or disability

- ads featuring sexual imagery particular posters of children must not cause harm or offence

- the fact that a product is offensive to some people is not grounds to remove it



Adverts 
 Harmful
- Criminal damage - kids smoking - removed
- Levis - kids playing with fireworks - unsafe practice - removed
- miu miu - sitting on train tracks she was underage as she was 14 - removed
- drop dead clothing - anorexia
- no added sugar - kid head in bag
Puma - condones anti social behavior - was not removed

Misleading
Kellogg's - didn't say amount of sugar - misleading as said it was healthy but it is unhealthy
POM - suicide - 23 complaints - exaggerated health benefits - misleading - removed
Damart - misleading - drastic advertising - not ethical - removed
Ribena - lie - drinking their drink is bad for teeth

Offensive
Federici - priests about to kiss - 6 complaints saying it is bad for Catholics - removed
Federici 2 - nuns pregnant - offensive to nuns and Catholics - removed
Junkies - offensive to dyslexic people - removed
British humanist association - offensive to people of faith - Misleading - was not removed
The christian party - 4th most complained about of all time -- offensive to people of no faith - was not pulled
Department of health - 774 complaints - distressing - offensive

Comments

Post a Comment

Popular posts from this blog

analyzing TV/print ads

Image
Analyzing television advert conventions Extreme close up (ECU) - to show something in extreme detail Close up (CU)  - to show something in extreme detail and bring focus to a particular object Long shot (LS) - whole body is visible - shows everything about that person in one shot Wide shot (WS) Medium shot (MS) - waist up - some body language but a lot of background Point of view (POV) Low angle - viewer inferior High angle - makes character seem small and vulnerable - viewer in power Over the shoulder (OTS) Shot speed - abou 30 shots - Voice over - non diagetic - someone speaking over what you are being shown - chris hemsworth is speaking - middle aged men is target audience Text - Social media links - Logo - Slogan - Colour scheme - Music - Character - story line Diesel advert - text on screen to get a lot of information on screen - it is on youtube which is a social media platform - the target audiance are encouraged to buy it as it says onl...
Read more

Advertising slogans

specsaver's every little helps - tesco it is good because it is short nike - just do it coke - open happiness they are all meaningful short and catchy technique                             reason brand summary - makes brands benefits and specialties clear brief - clear and to the point  rhymes - sticks in head easy to remember repetition of brand name - repeating something 3 times makes it more memerable alliteration  - simmilar to rhyming use of second person  - consumer feel spoken to and involved use of every/ always - indicates commitment from company present tense - universal and timless imperatives - assertive demands designed to sweep the consumer along in agreement use of capitals  - for emphasis humour - consumer are entertained, so tend to be well disposed towards the brand puns - gives econd layer of meaning Tesco you shop, we drop - rhyming - brie...
Read more

Attributes

quality or feature that  is seen as a characteristic or belongs to a person or group of people personal and professional - lazy - creative attributes needed - managing your time - public image - personal development  - professional development  - ressiliance   - focus  - creativity  - communication skills  - leadership  - design  director - mange time to keep everyone ready and where they need to be - focus to get the job done  Career development  Director -  A director is a pe rson from a group of managers who  leads or supervise s   they  have to decide how everything will be done  direct an advert or film  experience   in merit task lot of detail is needed  Etiquette  it is behaving in the right way  it is important as you have to communicate with a lot of diffrent people and must be able o behave in a good are topwards all these differen...
Read more