Josh May Unit 20 and 24 prep

Analyzing television advert conventions Extreme close up (ECU) - to show something in extreme detail Close up (CU)  - to show something in extreme detail and bring focus to a particular object Long shot (LS) - whole body is visible - shows everything about that person in one shot Wide shot (WS) Medium shot (MS) - waist up - some body language but a lot of background Point of view (POV) Low angle - viewer inferior High angle - makes character seem small and vulnerable - viewer in power Over the shoulder (OTS) Shot speed - abou 30 shots - Voice over - non diagetic - someone speaking over what you are being shown - chris hemsworth is speaking - middle aged men is target audience Text - Social media links - Logo - Slogan - Colour scheme - Music - Character - story line Diesel advert - text on screen to get a lot of information on screen - it is on youtube which is a social media platform - the target audiance are encouraged to buy it as it says onl...

ASA (advertising standards agency) Harmful - boo hoo  - Ads must not contain anything that's likely to encourage and condone anti social behavior - ads, especially those adressing to or depicting a child, must not condone or encourage unsafe practice - ads should be prepared with a sense of responsibility to consumers and to society psrticulr care should be made if kids are featured - must not sexualise children - should comply with the law and not incite breaking it - must noyt cause fear or distress without justifiable reasons if it is it should not be exessive - must not use shocking claims or images to attract attention - make sure it is scheduled properly in compliance with the watershed - age resticted products must not be aimed at children  ads featuring sexual imagery must be careful to avoid harm and offence Misleading  - no advert should mislead, or be likely to mislead by inaccurcy, ambiguity, exxageration, ommission - marketers must...

quality or feature that  is seen as a characteristic or belongs to a person or group of people personal and professional - lazy - creative attributes needed - managing your time - public image - personal development  - professional development  - ressiliance   - focus  - creativity  - communication skills  - leadership  - design  director - mange time to keep everyone ready and where they need to be - focus to get the job done  Career development  Director -  A director is a pe rson from a group of managers who  leads or supervise s   they  have to decide how everything will be done  direct an advert or film  experience   in merit task lot of detail is needed  Etiquette  it is behaving in the right way  it is important as you have to communicate with a lot of diffrent people and must be able o behave in a good are topwards all these differen...

specsaver's every little helps - tesco it is good because it is short nike - just do it coke - open happiness they are all meaningful short and catchy technique                             reason brand summary - makes brands benefits and specialties clear brief - clear and to the point  rhymes - sticks in head easy to remember repetition of brand name - repeating something 3 times makes it more memerable alliteration  - simmilar to rhyming use of second person  - consumer feel spoken to and involved use of every/ always - indicates commitment from company present tense - universal and timless imperatives - assertive demands designed to sweep the consumer along in agreement use of capitals  - for emphasis humour - consumer are entertained, so tend to be well disposed towards the brand puns - gives econd layer of meaning Tesco you shop, we drop - rhyming - brie...

Advertising is a campaign promoting a product or idea which can persuade or interest a target audiance to purchase or use products or services.  The campaign may use many different forms of media to promote a message for a set ammount of time. Media platforms are used in advertising - magazine ads - needs to be relevant to target audiance of magazine - cinema ads - websites - television ads - billboards - posters - social media adverts - snapchat adverts - instagram - facebook - news papers - tabloid - broadsheet - youtube ads - pop-up ads - websites - youtube - flyers Evian - live young recognisable brand from ads - they have a consistant message of being active and revealing ur inner baby - the target audiance is a wide range from 18-60 as they are most likely the ages of people who go shopping boys will be boys - can be seen as controversial as presnts all men as sexual predators Nike - dream crazy targets minorities - such as disabled peole and black p...