analyzing TV/print ads

Analyzing television advert conventions

Extreme close up (ECU) - to show something in extreme detail

Close up (CU)  - to show something in extreme detail and bring focus to a particular object

Long shot (LS) - whole body is visible - shows everything about that person in one shot

Wide shot (WS)

Medium shot (MS) - waist up - some body language but a lot of background

Point of view (POV)

Low angle - viewer inferior

High angle - makes character seem small and vulnerable - viewer in power

Over the shoulder (OTS)

Shot speed - abou 30 shots -


Voice over - non diagetic - someone speaking over what you are being shown - chris hemsworth is speaking - middle aged men is target audience


Text -

Social media links


- Logo
- Slogan
- Colour scheme
- Music
- Character
- story line

Diesel advert - text on screen to get a lot of information on screen - it is on youtube which is a social media platform - the target audiance are encouraged to buy it as it says only the brave meaning if you ant to be brave use this fragrance

Print adverts 

How is it effective

Techniques used


Red bull AD
- Clear and effective image
- Memorable - big mountain/ stunt
- Slogan - gives you wings
- Persuasive language - second person, imperative
- Clear language
- appropriate font - sans serif
- Colour scheme - blue, red, white, yellow
- Clear layout
- Name of product - repeated 3 times
- Website
- brand identity
- Eye catching


 See the source image
Clear and effective close up
memorable - big writing
 slogan - cant beat the real thing
uses imperatives
clear language
colours - red white and black
clear layout
name of product - 2 times
brand identity
eye catching


See the source image
Clear and effective use of a medium close up
memorable - big writing
 slogan - it runs deep
clear language -
colours - brown white and black
clear layout
name of product - 2 times
brand identity
eye catching
uses humor - two meanings of shot

See the source image
Clear and effective use of a medium close up - shows whole drink and glass
memorable - big writing - in clear colour and font
 slogan - it runs deep
clear language -
colours - brown white and red
clear layout
name of product - 3 times
brand identity
eye catching - use of bright colours




Comments

  1. JCoSS Media DeptApril 28, 2020 at 9:31 AM

    Brief, but some good analysis. When you do this section in the coursework, you must be sure to write in full sentences please!

    Thanks,
    Miss C

    ReplyDelete

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