Advertising slogans

specsaver's

every little helps - tesco it is good because it is short
nike - just do it
coke - open happiness

they are all meaningful short and catchy

technique                             reason
brand summary - makes brands benefits and specialties clear

brief - clear and to the point

 rhymes - sticks in head easy to remember

repetition of brand name - repeating something 3 times makes it more memerable

alliteration  - simmilar to rhyming

use of second person  - consumer feel spoken to and involved

use of every/ always - indicates commitment from company

present tense - universal and timless

imperatives - assertive demands designed to sweep the consumer along in agreement

use of capitals  - for emphasis

humour - consumer are entertained, so tend to be well disposed towards the brand

puns - gives econd layer of meaning


Tesco
you shop, we drop - rhyming - brief - second person - pun - present tense

burger king
persuasve language - second person - repetition - present tense

innocent
repetition - brand image - 'juice' - simplicity

gambling
imperative - fun is most visible -

protein
second person - direct address - plosive - use of 'B'


Ketchup print ad
- uses imagery - use of capitals - breif - was a close up - to put emphasis on the brand - used colour red - in capitals to emphasise the brand

social media ad - skin care brand
uses imperatives to make customers feel as though they need it - second person to connect more with the customer - capitals - humour to connect with the customer and humanize the brand

video ad - netflix
second person to involve and target the person watching- humor -breif - use of colour red as that is connected to the netflix brand