Advertising is

Advertising is a campaign promoting a product or idea which can persuade or interest a target audiance to purchase or use products or services.  The campaign may use many different forms of media to promote a message for a set ammount of time.

Media platforms are used in advertising

- magazine ads - needs to be relevant to target audiance of magazine
- cinema ads
- websites
- television ads
- billboards
- posters
- social media adverts - snapchat adverts - instagram - facebook
- news papers - tabloid - broadsheet
- youtube ads
- pop-up ads - websites - youtube
- flyers

Evian - live young
recognisable brand from ads

- they have a consistant message of being active and revealing ur inner baby
- the target audiance is a wide range from 18-60 as they are most likely the ages of people who go shopping

boys will be boys
- can be seen as controversial as presnts all men as sexual predators

Nike - dream crazy
targets minorities - such as disabled peole and black people

pulled ad

iceland - it was pulled because it was graphic and could be seen as frightening to young children
i thought it was a good advert which explained the issue in a good way

Comments

  1. JCoSS Media DeptApril 22, 2020 at 5:57 AM

    Good list there - that'll be useful when you start your coursework.

    Very brief comments on the different adverts, but I can see you've attempted to make notes.

    Please don't forget to write up notes from the studio binder website!

    Miss Crader

    ReplyDelete
    Replies
    1. Josh May GCSE 2017April 24, 2020 at 10:11 AM

      what notes on studio binder

      Delete
    2. JCoSS Media DeptApril 27, 2020 at 4:16 AM

      At the end of the video, Mr Boon discussed a Studio Binder link. It's on the PowerPoint and has loads of great information.

      Delete

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